Selokela Lekoloana, better known as Lukie, is the kind of creative force who turns dreams into realities and challenges into opportunities. As a content creator, singer, graphic designer, entrepreneur, and the creative director of Oana Visuals, he has masterfully built a career that blends artistry, innovation, and storytelling. From launching an agency that redefines creative advertising to captivating audiences with his unique style, Selokela’s work embodies the perfect balance of passion and professionalism.
“My journey in the creative industry began at a young age,” Selokela reflects. His love for photography and videography laid the foundation for what would later become his thriving career. “I purchased my first DSLR camera during my first year of college using earnings from a travel agency I had started,” he shares. While the agency eventually closed, the experience taught him critical lessons in resilience and reinvention. These lessons became even more valuable during the COVID-19 pandemic, when his creative pursuits were put on hold. But true to form, Selokela returned stronger than ever, relaunching his photography work in 2023 with upgraded equipment and a renewed vision. That vision took shape as Oana Visuals—a creative hub for storytelling, advertising, and content production that has quickly become a symbol of innovation.
“Oana Visuals was more than just a business decision; it was a dream fulfilled,” he explains. Through the agency, Selokela has embraced the art of creating visuals that resonate deeply with audiences. “Running the company has allowed me to explore the depths of advertising and storytelling while building a legacy.” It’s this visionary approach that has set Oana Visuals apart as a platform for pushing creative boundaries and redefining what’s possible in the industry.
Selokela’s influence extends far beyond the realm of advertising. As a fashion influencer, his style is a seamless blend of individuality and modern culture. “My fashion choices are inspired by how I feel each day and my desire to express myself authentically,” he explains. His ability to stand out through personal expression has led to collaborations with iconic brands, cementing his status as a trendsetter.
Among his most celebrated ventures is Dancing for Fashion, an Instagram series that combines his love for music, dance, and fashion. “The first season alone reached millions of accounts, with one video nearing 10 million views,” he proudly shares. The series showcases his ability to merge art forms, delivering a message that’s both practical and empowering: “You don’t need a massive wardrobe to create incredible outfits—just a few key pieces styled the right way.” The result is a celebration of individuality and creativity, demonstrating the versatility and vibrancy of fashion through movement.
Balancing multiple roles—creative director, singer, content creator, graphic designer, and entrepreneur—is no small feat, but Selokela approaches each one with equal passion and dedication. “Every role complements the other,” he says. “It’s not always easy, but the love I have for what I do keeps me motivated and inspired.”
Collaboration has been another cornerstone of his success. A standout project, he notes, was working with Mr. Price and Markham on Dancing for Fashion. “These brands trusted me to execute my vision, giving my team full creative freedom. Partnerships like these remind me of the importance of mutual respect and trust in creating something extraordinary.”
As someone deeply immersed in fashion, advertising, and digital content, Selokela is excited about the current trends shaping these industries. “The growing emphasis on sustainability and inclusivity in fashion is incredible,” he notes. “Brands are creating eco-friendly and gender-neutral designs, reshaping how people express themselves through clothing.” He’s equally inspired by the rise of short-form video content and interactive formats on platforms like TikTok and Instagram Reels, which he believes offer endless opportunities for creators to connect with audiences in real time.
Looking ahead, Selokela has big plans for himself and Oana Visuals. “In the next five years, I see Oana Visuals evolving into a powerhouse of creativity,” he shares. “I envision producing high-end projects like Netflix-style productions and YouTube ads while continuing to grow as an entrepreneur, creator, and musician.” Building a strong team and expanding both locally and internationally are at the forefront of his goals.
When asked to share advice for aspiring creatives, Selokela’s words are as thoughtful as his work. “Trust and believe in God. Pursue your dreams boldly, and don’t be afraid to fail—failure is part of the journey. Listen to yourself, not the noise from others, and most importantly, stay authentic. Authenticity is what sets you apart and makes your work unique.”
Selokela Lekoloana is more than just a creative professional, he’s a visionary who continues to inspire through his work and his story. With his boundless ambition and unwavering authenticity, there’s no doubt that he’s only just getting started.
