If you spend any real time around Sir Hazan or pay close attention to how Addicto and Digitizers move, one thing becomes clear very quickly: none of this is accidental. The pace is measured. The choices feel intentional. And there’s a sense that what’s being built isn’t chasing attention, but preparing for longevity.

For Sir Hazan, the idea of legacy didn’t arrive after success. It came before it. In this interview with Top Charts Africa, we dive deeper into how this visionary came to be.

When asked when he realized he wasn’t just building businesses, but something far more enduring, his answer goes straight to the point.

“Long before I launched a product. The mission was always bigger than profit. It was about influence, inspiration, and lifting my generation. The brands are just the tools.”

That mindset explains a lot about how Addicto and Digitizers operate today. Neither brand feels rushed or desperate for validation. They move with confidence, almost like they know exactly what role they’re meant to play. To Sir Hazan, the companies were never the destination. They were the mechanism.

And that’s where the real difference lies.

When asked what separates Addicto and Digitizers from typical fashion or media companies, he doesn’t overcomplicate it.

“They’re not just brands, they’re vehicles. Addicto is culture. Digitizers is infrastructure. Together, they’re designed to create opportunity, not just products.”

It’s a clean distinction. Addicto lives in expression, how people dress, how they show up, how culture feels in real time. Digitizers, on the other hand, is about structure, building the systems, platforms, and frameworks that allow creativity to grow sustainably. One shapes the surface, the other supports what sits underneath. Different lanes, same purpose.

Running multiple ventures at once often raises questions about balance, burnout, and focus, but Sir Hazan doesn’t speak about it as something extraordinary. For him, it’s familiar terrain.

“My upbringing trained me for it. Growing up in Nigeria teaches you resilience, multitasking, and self-reliance. What looks overwhelming to others feels natural to me.”

There’s no dramatizing here, just honesty. The ability to juggle pressure didn’t come from theory or trend. It came from environment. From learning early how to adapt, how to handle responsibility, and how to keep moving even when conditions aren’t ideal.

Looking ahead, Sir Hazan’s vision for Digitizers is expansive, but grounded. He’s not interested in squeezing the company into a neat box or trendy label.

“Beyond categories. Not just media, not just tech. We’re building an ecosystem that shapes culture, empowers creators, and leads the next generation.”

An ecosystem implies growth without limits. Something flexible enough to evolve, but solid enough to last. It’s clear he’s thinking in years, not quarters. About how culture is created, how talent is supported, and how influence can be multiplied rather than hoarded.

And when the conversation turns to legacy, the word that quietly anchors everything he’s building, his answer brings it full circle.

“Proving that where you start doesn’t limit where you finish, and creating systems that allow millions of others to rise with me.”

That’s the throughline. Not just success, but access. Not just elevation, but shared elevation. Sir Hazan isn’t interested in being the only one at the top. He’s focused on building ladders, not pedestals.

In a space where many chase visibility, Sir Hazan is focused on durability. Addicto and Digitizers aren’t moving for the moment. They’re being positioned for the future. And if his vision holds, the legacy won’t just be his name. It will be the systems, opportunities, and people that rose because he built something solid enough for them to stand on.