In Abuja’s golden glow, where the night hums in tailored rhythm, Segun Gabriels Adewumi,known to most as ApiLifestyle has rewritten what it means to create an experience. His world isn’t built on flashing lights or loud sound systems; it’s built on feeling. He moves through the city like a designer of energy, one who understands that nightlife, like fashion, is about detail, emotion, and control. Through Apitainment and Tokyo Nightlife, Api has become the quiet architect of Abuja’s after-hours renaissance, shaping how a generation connects, celebrates, and expresses itself.
“I’m a creator at heart, not just of events or nightlife, but of moments that make people feel alive,” he says. “I’ve always been fascinated by how energy connects people, how one good idea or one well-curated experience can shift the mood of an entire room. That’s what drives me,building spaces and systems that bring people together.”
That creative hunger has made Api one of the defining figures in Abuja’s lifestyle scene. His brand, Apitainment, began as a promotion company but has since evolved into a full-fledged production powerhouse. “Apitainment started as an idea to make entertainment feel intentional,to create something substantial in Abuja that can go toe to toe with other events and productions,” he explains. “We’re not just putting shows together; we’re building moments that stick.”
Every light cue, every setup, every sonic shift is part of a grander narrative. He’s not just producing events,he’s curating stories through emotion, sound, and spatial rhythm. It’s why Tokyo Nightlife, his flagship club, feels more like a fashion film than a venue; every night unfolds like a well-composed scene. “With Apitainment, we tell stories through experiences,” he says. “And with Tokyo Nightlife, we give those stories a home.”
What makes Api distinct is his understanding that nightlife is a mirror, a reflection of how people want to feel, dress, and be seen. He doesn’t see parties; he sees human architecture. “Abuja has always had a pulse; it just needed people to listen,” he says. “We’re showing that the city has its own flavour, calmer maybe, but just as rich. With Apitainment, we’ve produced some of the biggest concerts here, and Tokyo has become that meeting point for good music, culture, and people who just want quality experiences. We’re amplifying our own rhythm.”
And at the center of that rhythm is fashion. Api’s personal style is clean, intentional, quietly powerful and has become as much a signature as the spaces he builds. He dresses like someone who understands that presence is a language. “Style, for me, is part of storytelling,” he says. “I’ve always believed you can communicate energy without saying a word. My look reflects what I stand for, calm confidence, clean lines, and sophistication. In my line of business, presence is part of the mood; how you carry yourself can influence the energy of a room.”
To him, style is not just visual, it’s atmospheric. Just as he curates a room’s lighting or soundscape, he curates his image. Every outfit, every detail is an extension of the world he’s building. His fashion mirrors his philosophy: quiet confidence with a sharp edge.
But Api’s vision goes beyond aesthetics. His work sits at the intersection of culture, identity, and creative expression. “Nightlife is a living archive of how Africans express themselves,” he says. “It’s more than music and lights. Every weekend, you see how people use fashion to announce who they are, or who they’re becoming. When I look around a room at Tokyo, I don’t just see partygoers; I see style innovators, cultural translators, and trend drivers.”
In that sense, Api is not merely running one of Abuja’s biggest clubs, he’s documenting an era. “I think we’re at a point where nightlife, music, and fashion are no longer separate industries; they’re conversations feeding each other,” he reflects. “We’re documenting a generation’s evolution in real time, one night at a time.”
And when the lights go off and the music fades, Api still surprises. Beneath the high-energy veneer of nightlife lies a man who craves calm and focus. “Horse riding,” he says with a smile when asked what people wouldn’t expect of him. “Crazy, right? People always assume I’m out every night, but sometimes I just want quiet. Riding gives me that, it’s calm, it’s focus. Just me and the horse.”
That duality, chaos and calm, precision and emotion is what defines him. ApiLifestyle isn’t simply a nightlife impresario; he is an orchestrator of energy, a designer of how Africa’s nights should look, feel, and sound. His legacy won’t just be the events he curated, but the culture he built, one moment, one rhythm, one immaculate night at a time.