Nigeria’s Music Industry Hits ₦901 Billion as Live Performances Drive 66% of Earnings in New Report
Nigeria’s music industry has reached a defining economic milestone, generating an estimated ₦901,664,585,962.50 (≈₦901.7 billion) in annual earnings, equivalent to $600,739,723.98, according to Basslines to Billions: Nigeria’s Music Market Intelligence Report. Produced by RegalStone Capital in collaboration with the National Council for Arts and Culture (NCAC), the report provides one of the most comprehensive recent […]
The Current State of Fuji: Evolution, Revival, or Exploitation?
Over the past five years, there have been multiple predictions about the trajectory of Nigerian music consumption. It became increasingly apparent that the most popular Afrobeats tunes of the late 2010s and early 2020s were reaching a point of exhaustion. Younger consumers began to crave more dynamics, more flavour something uniquely different and captivating beyond […]